Unfair Game

In April 2019 Lord Ashcroft published the results of his year-long investigation into South Africa's captive-bred lion industry. Over eleven pages of a single edition of the Mail on Sunday he showed why this sickening trade, which involves appalling cruelty to the 'King of the Savannah' from birth to death, has become a stain on the country. Unfair Game, to be published in June 2020, features the shocking results of a new inquiry Lord Ashcroft has conducted into South Africa's lion business. In the book, he shows how tourists are unwittingly being used to support the abuse of lions; he details how lions are being tranquilised and then hunted in enclosed spaces; he urges the British government to ban the import of captive-bred lion trophies; and he demonstrates why Asia's insatiable appetite for lion bones has become a multimillion-dollar business linked to criminality and corruption, which now underpins South Africa's captive lion industry.

Lord Ashcroft KCMG PC is an international businessman, philanthropist, author and pollster. He is a former treasurer and deputy chairman of the Conservative Party. He is also honorary chairman and a former treasurer of the International Democratic Union. He is founder and chairman of the board of trustees of Crimestoppers, chairman of the trustees of Ashcroft Technology Academy, chancellor of Anglia Ruskin University, vice-patron of the Intelligence Corps Museum, a senior fellow of the International Strategic Studies Association and a former trustee of Imperial War Museums. His most recent political works include Call Me Dave: The Unauthorised Biography of David Cameron; Well, You Did Ask... Why the UK Voted to Leave the EU; Hopes and Fears: Trump, Clinton, the Voters and the Future; The Lost Majority: The 2017 Election, the Conservative Party, the Voters and the Future; White Flag? An Examination of the UK's Defence Capability; and Half-Time! American Public Opinion Midway Through Trump's (First?) Term - and the Race to 2020. His most recent book is the acclaimed Jacob's Ladder: The Unauthorised Biography of Jacob Rees-Mogg.