Two Schools of Management Theory in Broadcast Station Management

Essay from the year 2014 in the subject Communications - Media History, University of Venda, course: Media studies, language: English, abstract: This paper defines and explores the various theoretical approaches that were used in the major schools of management thoughts, paying special attention to the classical school of thought as well as the modern school of thought. This paper then explores how these approaches can be used to manage broadcast media. Management science is seen as one of the applied sciences that would serve managers in a similar way as the physical sciences serve engineers.This essay seeks to critically discuss the various theoretical approaches pertinent to broadcast station management by gauging major schools of thought that dominated early management science. These two major early theoretical schools in management are the classical school and the behavioural school. This essay looks at both models, the existing literature on them and their similarities and differences.

Lutendo Nendauni is a Lecturer in the Law Faculty of North-West University in South Africa. He is experienced in Language editing, teaching and grammar. He is a Linguist with research interest in legal discourse and political discourse. He has worked for a number of institutions in South Africa, including University of Venda, Tshwane University of Technology, Rosebank College, University of South Africa and North-West University.