Trademarked: A History of Well-known Brands
18,49 €*
Nach dem Kauf zum Download bereit Ein Downloadlink ist wenige Minuten nach dem Kauf im eigenen Benutzerprofil verfügbar.
ISBN/EAN:
9780752496122
In the first thirty years of trade registration, between 1876 and 1906, over 250,000 marks were registered in Britain. In this book, David Newton, formerly Head of Patents Information at the British Library, has selected 220 of the most interesting and curious of those early brands. Shell originated with one Marcus Samuel selling antiques and curios, including sea shells, in Smithfield in 1833; it was only when his son visited the Caspian Sea and saw an opportunity to export oil from Russia that trade in the better known product began. An advertising campaign for Listerine mouthwash, originally a disinfectant for surgical procedures, coined the phrase 'always a bridesmaid, never a bride'. From Carlsberg beer to Triumph cars, from Lea and Perrin sauces to Beecham's pills, we learn the history of these brands, the companies which registered them, and how the brands have developed over the years.
| Autor: | David Newton |
|---|---|
| EAN: | 9780752496122 |
| eBook Format: | ePUB |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 01.02.2008 |
| Untertitel: | From Aertex to Wright's Coal Tar |
| Kategorie: | |
| Schlagworte: | 1876 1906 aertex british library carlsberg head of patents information history of brands household names lea & p listerine patent patents shell trademark trademarks trade registration triumph cars well-known brands wright's coal tar |
Anmelden
Möchten Sie lieber vor Ort einkaufen?
Haben Sie weiterführende Fragen zu diesem Buch oder anderen Produkten? Oder möchten Sie einfach doch lieber in der Buchhandlung stöbern? Wir sind gern persönlich für Sie da und beraten Sie auch telefonisch.
Bergische Buchhandlung R. Schmitz
Wetterauer Str. 6
42897 Remscheid-Lennep
Telefon: 02191/668255
Mo – Fr10:00 – 18:00 UhrSa09:00 – 13:00 Uhr