The Quintessence of Strategic Management

This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. 

A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.  

Prof. Dr. Philip Kotler (M.A., University of Chicago, Ph.D., M.I.T.) is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He published his 13th edition of Marketing Management, the world's leading textbook in teaching marketing to MBAs.  He has also published Marketing Models, Principles of Marketing, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, Kotler on Marketing, Marketing Insights A to Z, Lateral Marketing,  Museum Strategies and Marketing, Standing Room Only, Corporate Social Responsibility, Chaotics, Up and Out of Poverty, Marketing 3.0 and several other books. His research covers strategic marketing, innovation, consumer marketing, business marketing, services marketing, distribution, e-marketing, and social marketing. He has been a consultant to IBM, Bank of America, Merck, General Electric, Honeywell, and many other companies. He has received 12 honorary doctorate degrees from major universities in the U.S. and abroad.

Prof. Dr. h.c. Roland Berger is Honorary Chairman of Roland Berger Strategy Consultants. Roland Berger Strategy Consultants has grown to become the number 5 among the world's leading strategy consultancies

Prof. Dr. Nils Bickhoff holds an M.Sc. and a Ph.D. in business ad-ministration and began his career as a consultant with Roland Berger Strategy Consultants in 1995. He advised international clients on matters of strategy, organization, branding, and corporate finance, and was also responsible for Roland Berger's global research & development activities. In 2005 he founded his own company and has since been advising top managers on all issues of strategic management. Nils Bickhoff has authored and published management books in several languages, is editor of the 'Quintessence' series, gives lectures and seminars, and is Professor of Strategy and Marketing at the Euro-FH in Hamburg (University of Applied Sciences).