The British Hospitality and Tourism Sector. An Exemplary Integrated Marketing Communication Plan

Document from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This work is aiming to give an exemplary communication Plan for a prominent company in the British hospitality and tourism sector. Hospitality and tourism sector is a constant sector on the issue of customer service, satisfaction, and incorporation of gifts vouchers as a way of attracting a larger pool of clients. Healthcare facilities are now advancing regarding incorporating hospitality and improvement of service in their approaches. Adriatic Healing Ltd a UK based company which focuses in connecting patients from different regions in the United Kingdom to high-quality health care professionals, private clinics, and offering them at range of selective private medical services is now focusing on improving its services to deal with the competitive prices in the region. There are various issues that Adriatic Healing Ltd company improve to establish an integrated marketing communication, align the target population, advertising approaches, chose suitable marketing objectives, promote an excellent relationship with customers, develop a better product position and aligning market-driven plans to promote outstanding service improvement awareness.