Social Data Analytics

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project. - Provides foundational understanding of new and emerging technologies-social data, collaboration, big data, advanced analytics - Includes case studies and practical examples of success and failures - Will prepare you to lead projects and advance initiatives that will benefit you and your organization

Krish Krishnan is a recognized expert worldwide in the strategy, architecture and implementation of high performance data warehousing solutions and unstructured Data. A sought after visionary data warehouse thought leader and practitioner, he is ranked as one of the top strategy and architecture consultants in the world in this subject. Krish is also an independent analyst, and a speaker at various conferences around the world on Big Data and teaches at TDWI on this subject. Krish along with other experts is helping drive the industry maturity on the next generation of data warehousing, focusing on Big Data, Semantic Technologies, Crowdsourcing, Analytics, and Platform Engineering.Krish is the founder president of Sixth Sense Advisors Inc., a Chicago based company providing Independent Analyst services in Big Data, Analytics, Data Warehouse and Business Intelligence.