Show Me the Money

In difficult markets and uncertain times, entrepreneurial ideas thrive. Usually highly ingenious at identifying new opportunities, entrepreneurs are extremely adept at sowing successful seeds in the otherwise rockiest of grounds. But ideas can only get you so far and many entrepreneurs fail when they come to the major hurdle: how to find the money necessary to get their business off the ground. Show Me The Money is an absolutely invaluable guide to uncovering the capital required to start or grow a business. Aimed at individual and small enterprise entrepreneurs looking to raise up to £1 million, it explains how to evaluate your business, determining what stage you are at, when you will need investment, and how much. It then explains what the sources of finance, from banks to government initiatives to angel investor networks. Matching your business to the most appropriate source of capital, Show Me The Money provides an expert walkthrough of how to secure investment, from the elevator pitch to the terms of the deal. Written by Alan Barrell, a seasoned and highly successful entrepreneur from Cambridge University's Judge Business School, and David Gill, MD of St John's Innovation Centre in Cambridge, and featuring contributions from both leading entrepreneurs and investors, Show Me The Money brings together the brightest ideas with the best investors.

Professor Alan Barrell is entrepreneur in residence at the Centre for Entrepreneurial Learnings, Judge Business School, University of Cambridge. He has spent almost 30 years in senior executive positions in technology-based industries and has become one of Cambridge's most articulate promoters of entrepreneurship. He is co-author of Show Me The Money (E&T, 2013)