Retail Banking
139,09 €*
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ISBN/EAN:
9781137392558
Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape.
The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.
The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.
| Autor: | A. Omarini |
|---|---|
| EAN: | 9781137392558 |
| eBook Format: | |
| Sprache: | Englisch |
| Produktart: | eBook |
| Veröffentlichungsdatum: | 12.01.2016 |
| Untertitel: | Business Transformation and Competitive Strategies for the Future |
| Kategorie: | |
| Schlagworte: | Retail banking bank management business model customer segmentation digital bank financial services strategy |
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