Ethical Vegan

'Powerful and poignant.' Virginia McKenna OBE, Born Free Ethical veganism is not just a diet. Not just an opinion; nor a trend. This is a 21st-century revolution which began more than twenty centuries ago. Ethical veganism is not only about the food you choose to consume, it is a coherent philosophical belief that affects most areas of your life, and which could be the answer to today's global crises. Jordi Casamitjana is the vegan zoologist and animal protection campaigner whose landmark Employment Tribunal in 2020 made ethical veganism a protected belief in Great Britain. Ethical Vegan describes Jordi's extraordinary life and the animal encounters which led him to veganism and legal victory. It debunks myths and dispels preconceptions, offering a comprehensive analysis of veganism as a philosophy and as a socio-political transformative movement. Taking in history, science and everyday living, it explores how it is possible to dress ethically, travel, consume and work responsibly and, of course, eat well without compromising vegan ethics. Ethical Vegan is a riveting read - Jordi Casamitjana argues passionately for humans to interact with the world in a positive and compassionate way. This thought-provoking manifesto for doing no harm has the power to open people's minds and help to achieve a better future for all living things and the planet. As informative as it is incisive, as inspiring as it is inviting, this book will become one of the stand-out pieces of literature in the animal liberation movement. A must read whether you are vegan, vegetarian or otherwise!' Jay Brave

Originally from Catalonia, and resident in the UK for several decades, Jordi Casamitjana is a vegan zoologist specialising in animal behaviour who has been involved in different aspects of animal protection for many years. In addition to scientific research he has worked as an undercover investigator, animal welfare consultant and animal protection campaigner. His most notable work achievements have been his involvement with the first successful prosecutions under the Hunting Act 2004, the expose of trail hunting as a false alibi for illegal hunters and his participation in the campaign that led to the ban of bullfighting in Catalonia. Jordi published the novel The Demon's Trial under the pen name J. C. Costa, in which he explores many of the dilemmas animal protectionists face. Jordi has been an ethical vegan for over eighteen years, and recently became well known for securing the legal protection of all ethical vegans in Great Britain from discrimination, a landmark case that was discussed all over the world.