Business Heroes - worldwide

20 consultants in the field of SMB from 17 countries tell about their carrier and their daily business - an entertaining book, rich with ideas and examples for the successful usage of 'interculturality'. And a striking description of todays IT-industry and the world of Small and Medium Size Businesses worldwide. How to place for instance a German product in the bilingual market of Canada, which is used to the American markets but 'culturally European'? How to found a foreign company's dependence in Malaysia with its 9 mother tongues? How to enter the Eastern European market with a concept 'made in Germany'? What to pay attention to, if international negotiations should be done in China? How to approach as a consultant in an Arabic kingdom accompanying the build-up of a huge modern University in the dessert? This book is about cleverly used human network, it is about way of living and working beyond the usual. It is consultants and business people from different cultures speaking about their careers and efforts - and they offer a fine reader with anecdots, a helpful guidebook to intercultural aspects of business - and non-business life. By the way this book surprises with some highlights. For instance SAP-Co-Founder Hans Schrader for the first time tells the story of internationalisation of SAP, and the CEO Toru Yamashita from NTT Data, Tokyo, big japanese IT-company, gives his vision of a global company, driven by interculturalism. Hans Königes, Chief Editor of the leading IT-magazine Computerwoche about the book: Consultants always have some nice story to tell, as they meet with divers people from around the world. Most interesting all this becomes - as this volume shows - if consultants and customers come from different cultures and countries. This means mentalities and cultures clash. Do we know each other in the global village? No, still we are surprised by the variety of ways of life, still we are astonished, still we find lots of things to learn.

Dieter Schoon has studied pyschologie and employment law at Bamberg university. His professional life began in 1992 working at Gemini Consulting, later on at Cap Gemini Ernst and Young as a consultant for questions about employees and organisational developement. In 2000 he switched to the newly founded strategy consulting firm Cell Consulting as the responsible for germany still for the same questions and additinally as marketing manager. In 2003 Dieter Schoon left to support the managment of Advanced Micro Devises (AMD) in planning of staff and organisations for the new microship factory »Fabrik 36«. In 2004 he switched to the stop of the staffsector of itelligence AG in Biefefeld. Since then Dieter Schoon is responsible for the strategic and operative issues of staff at itelligence AG Head of HR worldwide. Herbert Vogel was born in 1953. He studied electrotechnology at the university of Paderborn until 1975 and afterwards computer science in Berlin. He started his professional carrer in 1978 as a EDP- system analyst at »Blaupunkt«. In 1980 he transfered to Bertelsmann working as a project leader and three years later to Mohndruck, where he became the head of department for buying/logistics in 1985. Since 1987 Herbert Vogel works as a freelance buisnessconsultant. On the 21st of June 1989 Herbert Vogel cofounded with Wolfgang Schmidt S&P Consult, which developed into SVC AG and later on to itelligence AG. Since founding the compamy Herbert Vogel is the director or rather managment board member and since march 1999 spokesman of the board of SVC AG and after the junction also of the itelligence AG.- Since Janary 2001 he is chairman of the board of itelligence AG.