Behind the Cloud
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In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing. Salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of BusinessWeek's Top 100 Most Innovative Companies, been named No. 7 on the Wired 40, was selected for the past two years as a Top Ten Disrupter by Forbes, and been voted one of the world's most ethical companies by Business Ethics Magazine. Benioff is the recipient of many awards for pioneering innovation, including the 2007 Ernst & Young Entrepreneur of the Year. In 2000, Benioff launched the Salesforce.com Foundationnow a multimillion-dollar global organization. He lives in San Francisco.
Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City.
Autor: | Marc Benioff, Carlye Adler |
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EAN: | 9780470535929 |
eBook Format: | ePUB |
Sprache: | Englisch |
Produktart: | eBook |
Veröffentlichungsdatum: | 29.10.2009 |
Untertitel: | The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry |
Kategorie: | |
Schlagworte: | Benioff?s business model Benioff?s business tool Benioff leadership Benioff on management Feedback Loop Salesforce.com Using the feedback loop V2MOM business tool V2MOM cloud computing leadership Benioff management and Benioff |
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